Design for motivation

Design for motivation


Doing, not doing. Motivation can make or break a digital product or service. Learn the latest in motivation science applied to design to make more stickier products - the ethical way.

1 Day.

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Deep dive

As Human Centered Design advances, a new sector called Behaviour Design is emerging. Combining people science from academia with the practical application of design. Highlighting the question; how can insights from psychology improve Design?

In this 1-day workshop will show you how to put behavioural insights at the core of your design process. Focusing on one of the three main areas that underpin behaviour - people’s motivation. The motivation to act, not act, click, do and interact. It is at the core of whether people do, or don’t do the behaviour you are designing for. Unfortunately, motivation is elusive. It changes over time, with usage, experience and even a person’s state of mind.

We will teach you how to reveal people’s motivation, design for the different motivation types and how to adapt your design ideas to make the most of what motivates people to act.
You'll learn new tools, techniques and processes for designing for people’s behaviour. Techniques you can take away and use in your next project.



What you'll learn

  • Learn how to encourage people to start and carry on using your product the psychological way

  • Explore how motivation affects what people do

  • Understand the different types of motivation

  • Discover how to research and reveal people’s motivation type

  • Explore how to design for each motivation type

  • Learn how to create a motivation profile of users

  • Understand how to adapt the user experience for a user’s motivation shift

  • Reveal why gamification can backfire

  • Learn how to use gamification effectively, and ethically



Who is the course for?

  • People who want to understand and apply psychology and behavioural insights to improve their digital products, services and experience designs.

  • People who want to design for behaviour change.

  • People who want to seamlessly plan products based on user behaviour.

  • People with roles including Product Lead/Designer, Experience Lead/Designer, User Researcher and Product Manager


What to expect

9:00-9:30: Meet ‘n’ greet breakfast
9:30-12:30: Theory packed morning
12:30-1:30: Lunch
1:30-5:30: Theory applied afternoon

What you’ll receive

  • Healthy food. We’ve got your breakfast, lunch and snacks covered.

  • Small groups. We keep class sizes small.

  • Trip up North. Our Masterclasses are held in Manchester, UK.

  • A set of our Insight library. Covering all the behavioural insights you’ll need to start applying your new knowledge right away.

  • 1:1 followup. Have a lingering question? Our 1/2 hour 1:1 has you covered.


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