Introduction to Behaviour Design

Introduction to Behaviour Design


For problem solvers, strategists and creative professionals wanting to up their insights into how people think and act. We will teach you the best behavioural insights academia has to offer. In a way that you can easily apply to your work in a new process called Behaviour Design.

Next date:
Thurs 19th September I Manchester, UK
1 Day

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Beginner course

Our Introduction to Behaviour Design Masterclass brings you the best foundation to start exploring Behaviour Design. It is a day that is focused on the process of designing for people’s behaviour. Where we work through examples and problems using the same tools we have used with clients including The Estonian Government, SkyBetting & Gaming and startup incubator Elevator Startups.

By the end of the day, you’ll have a solid understanding of Behaviour Design, how it differs from the other design sectors and how to use the main principles and tools to start design for people’s behaviour.

For designers and problem solvers from all sectors who want to learn more how to use behavioural insights and how to design for people’s behaviour.


What is Behaviour Design?

Behaviour Design combines behavioural insights from across psychology, sociology, behavioural economics and neuroscience with the problem solving process of design. It focused on creating positive behaviour change in digital products, services and organisations.



What you'll learn

  • Learn the background of behaviour design

  • See the value of behaviour design to organisations, digital products, services and design

  • Reveal how behaviour design compares to other design sectors. And what it can add to your current design process

  • Get insight into the whole behaviour design process

  • Know how human-decision making works

  • Learn how people are irrational, and how this affect’s the success of design and problem solving

  • Understand the main factors that shape behaviour

  • Learn how to restructure a problem to focus on people’s behaviour

  • Explore the importance of behaviour traits

  • Discover opportunities to change behaviour

  • Master the go-to behaviour design principles. Know how to use them when starting to design for people’s behaviour

  • Takeaway our Cards for Change. Our BehaviourKit deck of the top behaviour principles for use in ideation and problem solving



Who is the course for?

  • People who want to understand and apply psychology and behavioural insights to improve their digital products, services and experience designs.

  • People who want to design for people’s behaviour and behaviour change.

  • People who want to seamlessly plan products based on user behaviour.

  • People with roles including Product Lead/Designer, Experience Lead/Designer, User Researcher and Product Manager.


What to expect

9:00-9:30: Meet ‘n’ greet breakfast
9:30-12:00: Morning session
12:00-1:00: Lunch
1:00-5:00: Afternoon session

What you’ll receive

  • Healthy food. We’ve got your breakfast, lunch and snacks covered.

  • Small groups. We keep class sizes small

  • Trip up North. Our Masterclasses are held in Manchester.

  • A set of our Cards for Change. Covering all the behaviour principles you’ll need to start applying your new insight right away.

  • 1:1 followup. Have a lingering question, or want to ask how to apply Behaviour Design to a specific problem? Our 1/2 hour 1:1 has you covered.


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